ESFF 48 Hour Mobile Film Challenge - 2017 Winner
October 2nd, 2017
48 Hour Mobile Film Challenge
The 48 Hour Mobile Film Challenge is an annual challenge event held by the Edmonton Short Film Festival (ESFF) that encourages filmmakers to create a two minute or less short film within 48 hours using only their phones to film the content. Instructions given at the moment the challenge starts include three challenge items that are mandatory to the project. In the 2017 challenge, those items were a Canadian Loonie, a beaver in any capacity whether a photo or stuffed animal, and someone saying "Celebrate Canada's 150th."
Process (and Challenge Tips)
With the inability to pre-plan the project's story, Adriel Rosenfeldt arranged all the potential gear he would use, and turned to Matt Koopman prior to the start of production and asked for a song that was "something sad". Once the challenge started and its 3 elements revealed, Rosenfeldt went for a walk to scope the story. Due to how "Canadian" the challenge elements were, other competitors were expected to relate their project to Canada. Naturally, Rosenfeldt didn't do that, opting for a more personal approach, involving a character unsure of his future. The story's non-linear flow meant having to find parallels between past and present.
Production didn't start until a quarter of the way into the challenge when the story was fleshed out. Rosenfeldt's mobile weapon of choice was the Samsung Galaxy s7 for its pro settings over his own iPhone 6. To maintain framing for the wide aspect ratio, he put scotch tape over the phone to where the crop-lines would be. Because contestants weren't permitted to use stock footage, Rosenfeldt discovered a loophole to use fireworks in the project, and utilized it. The reason the actress, Tese Cardinal, wears glasses is specifically to reflect Rosenfeldt's old footage of fireworks projected on a television screen. You can imagine how close she would have needed to be to the screen.
Post-Production was very straight forward. Nothing to discuss here.
Rosenfeldt utilized the full 48 hours and submitted it on the exact time of the deadline. A voting process began involving the likes and comments of the YouTube video to encourage marketing efforts. Despite Rosenfeldt not retaining the highest score, his short won the challenge for its overall quality.
Adriel Rosenfeldt's short was screened at the Edmonton Short Film Festival's Red Carpet Gala on October 14th, 2017 alongside the runner-up short, "When Alien Beavers Attack!"
The music was custom made by Matt Koopman, working under the instruction, "Make something sad." Surprisingly, Koopman made a composition that perfectly reflected the tone of "Yearning".
For more of Koopman's work, check out his soundcloud. Rosenfeldt intends to work closely with Koopman in upcoming projects.
"Yearning" was filmed immediately after an ultimatum Rosenfeldt made for his film career. If the short was continued, it would have discussed the struggling to maintain the career independently in a "stranded in open water" sense, where our character wonders what his life would have been like if he had stayed in his day-job.